A major contribution of advertising has been the display of tar and nicotine levels in tobacco products especially in new product introductions or extensions. Consumers have, at their disposal, a wide variety of other tobacco product information sources which private consultation as to what effect cigarettes smoking might have on a particular individual.
To quote a recent study by Kaplan (!0): "...there is insufficient psychological evidence...that cigarettes advertising is a significant factor in inducing young people to smoke ....